week 11 eoc: evaluation

Name Shelby Kranz

Date 12-14-12

Class Afternoon

Final BUS125 Fundamentals of Advertising

 

I feel that this class was my best one out of the rest of my other classes because of the pure info that I received about my major. If anything this class along with my marketing class helped me know and have no doubts about the profession I want to go into and be a part of and make a defense in however small that change or defense that maybe. With the work I did in this class I felt as if I was already in the work place and doing my job but I guess that’s what this class was about, to show you how to achieve these tasks that are given to us and this class really does help you prepare for the real world and gives you just a taste of the stress and hard work that I will be doing in my future. But that’s fine its, what I really want to do and what I am willing to work so hard for. In this class I feel that I did my best to do the work that was given to me and they are all done to the very last one. There was only one of them that I had a problem with and I don’t know which one it was exactly but I know I fixed it. See the problem was that I did it but I must have not hit the save button on the blog post so when I finally looked at it the next time I seen that it didn’t save so I had to go back and do it all over again but its fine know. Like I said I did my best to complete the wok that was given to me and for that I feel I have earned an A.

week 10 eoc: art and copy

I know that we didnt see this video in class but i know that it is on the movie Art and Copy because if it werent for that video i would have never gotten into advertising. i love this video because i can relate to it, i have always felt like someone that marches to a different drum and ive just always really taken it in stride its just who iam , i like to make a difference in peoples life no matter how big or small the favor was, and i think thats why i took to advertising so quikly because like to make a difference in peoples life and show them somthing different and new and i can do all thoughs thing with advertising.

week 10 eoc: what channels are you going to get your product noticed

Because i am promoting my product to young adults i feel that the way we would get the bigger reaction form the viewers is on channels such as Fox, FX and MTV, simply because thows are the channels that have some of the biggest rated TV showes with the most viewer and in turn will get more people to watch are ad and lik i said in my final i also stated that i want to promote are product by sponcering an event like a concert and again we could also promote that on these TV stations to get people to also go to them. but of cource getting a spot on any of these TV stations dosnt come at a cheap cost so of course we have to be really carfull on when and where we promote are selfs so that we get lots of viewers and so we just dont completely blow are bugget and have to kill the campain.

week 9 eoc: younger point of view

Being young i do beleave that we can bring a different point of view to a subject matter. i personaly have gone thru things that most havent had to do so its al about what we have seen and what we have been thru. so if someone has been thru alot or has seen alot or exposed to numerus different things it can really help when your selling to different people. do i think that older people know more then me, well i would hope so. whats life if your not learning different things everyday.but thats not saying they know all the same things i know because everyone has been thru different things and everyone handles what they go through diffently.

Analysis of Project in the Real World

" Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy. Formulating an idea necessitates research, analysis, interpretation, inference, and reflective and creative thinking."(textbook page # 20) After i asked people and explanined what i was doing to sell this product,many felt that i was going in a good derection with it. i also foud that older and younger age groups took to the ad. i bealeve this is because of a few things. first with todays economy i feel that lots of people have had a chance to follow what other people said thay should do when they were younger, so they never really had the chance to go for there dreams and do what they really wanted to, i also feel it gave them hope that nothing is to late and that they could still acheve there goal still even to this day."Formulating a concept necessitates analysis, interpretation, inference, and reflective thinking."(textbook page #74)  i think that younger people also took to the ad because mabye its a deam they have now and thats were they want to be when they grow up and get older. i think it sends a very important message to people of all age groups because now more then ever we need people to follow there dreams and be inavders of what and were they want to be,if not only for them then for every one that may not have a musical or artistic trait. this world is filled with so much hate and that we need art and music to show us ether how to deal with the hate we have are to lift your your hope to let you know that every thing will be alright and it will get better and what does it for me is my music it helps me thru what ever i need to get thru and i cant have that if there isnt any one to follow there dreams of having a muical creare and no one can do that with out hard work, determination and the right things to get the job done and Beats By Dre can help you make what ever musical dreams come true."a phase in the design process, examining all information unearthed in the orientation phase to best understand, assess, strategize, and move forward with the assignment."(textbook page #258)

Creative Content

"Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy."(textbook page #20)How we plan to handle are creative content is fairly simple because agian the name of are product holds a lot of power with it,so  because the products name already has a website were you can puches we needed to come up with an alternitive to it to first get the word out aboute are new aproce to things,to show peolpe what we are really about." Formulating an idea necessitates research, analysis, interpretation, inference, and reflective and creative thinking."(textbook page #20) And what we are really about is giving peolpe the key to unlock there dreams.so we wanted to not only come out with the comercals for is but also we want to get people talking about it on nblogs twitter and we plan to fuel that fire by sponcering concerts and showing other people that this is were you could be if you take what you do siriusly and take the time to invest in your self."Not only does the design serve to catch the viewer's attention with its atypical appearance, but its form and content are completely interdependent."(textbook page #20)

Promotion

"Implicit in each construct must be the following markers, which are indicators for effective promotion and potential growth."(textbook page #52)For the promotion of my product we will have create a comercal to show others what we already know and that is that Beats By Dre arent just for the rich and already famous, that its also for the up and coming. the ads that are out now show people that have already made it big in this world. well we want to show people that if they really want it that they need to start acting like there already there and start prepering for what they want." Consumer advertising and promotion are directed toward the general public."(textbook page #7) so if someone wants to be a music producer or a singer, anything to do with music they will need the right equitment to get there and thats were are product will come in. the product alredy does some of the work for us simply because of the name. the products name carrys a lot with it. the Beats By Dre name tells people that are headphones are top quality and light weight and amazing for music."Implementation: launch, promotion, updating, ongoing testing for usability"(textbook page #234)