week 11 eoc: evaluation

Name Shelby Kranz

Date 12-14-12

Class Afternoon

Final BUS125 Fundamentals of Advertising

 

I feel that this class was my best one out of the rest of my other classes because of the pure info that I received about my major. If anything this class along with my marketing class helped me know and have no doubts about the profession I want to go into and be a part of and make a defense in however small that change or defense that maybe. With the work I did in this class I felt as if I was already in the work place and doing my job but I guess that’s what this class was about, to show you how to achieve these tasks that are given to us and this class really does help you prepare for the real world and gives you just a taste of the stress and hard work that I will be doing in my future. But that’s fine its, what I really want to do and what I am willing to work so hard for. In this class I feel that I did my best to do the work that was given to me and they are all done to the very last one. There was only one of them that I had a problem with and I don’t know which one it was exactly but I know I fixed it. See the problem was that I did it but I must have not hit the save button on the blog post so when I finally looked at it the next time I seen that it didn’t save so I had to go back and do it all over again but its fine know. Like I said I did my best to complete the wok that was given to me and for that I feel I have earned an A.

week 10 eoc: art and copy

I know that we didnt see this video in class but i know that it is on the movie Art and Copy because if it werent for that video i would have never gotten into advertising. i love this video because i can relate to it, i have always felt like someone that marches to a different drum and ive just always really taken it in stride its just who iam , i like to make a difference in peoples life no matter how big or small the favor was, and i think thats why i took to advertising so quikly because like to make a difference in peoples life and show them somthing different and new and i can do all thoughs thing with advertising.

week 10 eoc: what channels are you going to get your product noticed

Because i am promoting my product to young adults i feel that the way we would get the bigger reaction form the viewers is on channels such as Fox, FX and MTV, simply because thows are the channels that have some of the biggest rated TV showes with the most viewer and in turn will get more people to watch are ad and lik i said in my final i also stated that i want to promote are product by sponcering an event like a concert and again we could also promote that on these TV stations to get people to also go to them. but of cource getting a spot on any of these TV stations dosnt come at a cheap cost so of course we have to be really carfull on when and where we promote are selfs so that we get lots of viewers and so we just dont completely blow are bugget and have to kill the campain.

week 9 eoc: younger point of view

Being young i do beleave that we can bring a different point of view to a subject matter. i personaly have gone thru things that most havent had to do so its al about what we have seen and what we have been thru. so if someone has been thru alot or has seen alot or exposed to numerus different things it can really help when your selling to different people. do i think that older people know more then me, well i would hope so. whats life if your not learning different things everyday.but thats not saying they know all the same things i know because everyone has been thru different things and everyone handles what they go through diffently.

week 9 eoc: font/slogan

Because your almost there

Because your almost there

Because your almost there

Because your almost there

Because your almost there

Because your almost there

Because your almost there

Because your almost there

Because your almost there

Because your almost there

Because your almost there

Because your almost there

Because your almost there

Because your almost there

Because your almost there

Because your almost there

 

week 7 eoc: final

the pitch

Ad opens with a young man at his DJ station and in front of a huge crowed and the crowed is pumped and loving it. After a while of his sick crazy beats and runs, out of no were he gets hit in the head with a backpack the back drop fades and we see that he is on the bus. And the ad will close with
Beats by dre " because your almost there."

Beats by Dre
To complete this pitch this ads is to show people that beats by dre arent just for people that are already in the music buisness but to show you that if thats were you want to be that beats by dre is were you start. every one has to start some were and we want people to know that we can help you get were you want to go but the ad also shows that getting were you want to go doesnt come easy it has to be hard fought and souly won with your determination and belife in your self as well as the eqitment to get you there."Once you've written a line or the body copy, it is highly advisable to test it by saying it aloud. Does it sound stiff? Or like an annoying salesperson trying to sell you something? It should sound like something you'd say in conversation with a friend."(textbook page #103)

week 6 eoc: vintage ads

vintage ads
there very impotant to not only learn from but to perserve our history. we can look back on ads and recive a general discription and feel of what used to be. the enjoyment of vintage ads is very important simply because thats were a lot of great ideas happened such as nike and apple. with out these commercals we might know what we have know you never know what apple is because apple got its big start because of these early commercals. people were so intreged with what apple did with there first commercal that every one had to know what it was that they were selling and and apple the fuel to keep going and now we have things that just seem impossible just 10 years ago.

http://www.youtube.com/watch?v=HhsWzJo2sN4

week 5 eco: Super Bowl Commercials

etrade baby   http://youtu.be/X4GZfvXx9Js



I personally love this ad and feel that it is very affective on the American people. Tho most my not know why exactly so here are what i beileave the reasons why, because people have an great attraction to babys. who doesnt love babys there cute and people at some point want one of there own i feel thats the side of the womens arrgument and i feel that the reason men take a likeing to it is becuse if there going to have kids they would want one that is super funny and could talk at an early age. For the people who maybe dont feel the same affection of haveing a baby there selling point would be that the ad is still funny and at the same time gets its point accross. thats why i love advertising, somthing so small and simple at first has word its way into peoples hearts and make peolpe feel involved in what is happening and understand the ad and in joy it at the same time. that i feel is the mark of a great ad, it makes you think,feel and under stand what is going on.

week 4 eoc: women in advertising

women in the advertising and in the ads back in the day were treated like lower class citizens.women in the work place had no say and when they did it was looked down upon. getting equal opportunity in the work place for women was an up hill battle and still today we ares till not taken completely seriously.but women in the ads was at the same low point if not worse back in the day but over time it became better and ads showed women being respected but lately women in ads have been on the down fall again. some ads with or towards women are completely disrespectful not only towered women, but women are willing to be seen this way by the public eye.  "While the flirtatious flight attendants were grounded years ago and the stereotypical housewife ads have been put out with the trash, women, in many cases, are still portrayed simply as sex objects."
  http://adage.com/article/special-report-100-most-influential-women-in-advertising/a-century-women-advertising/237137/

week 3 eoc: tobacco advertisement

 

the ethics shown or not shown in this ad of santa smoking are very poor.were do even start with this ad well lets start with the fact that they have santa smoking knowing very well thatsanta is a huge child figure. kids look up to him, in aolt of way someone can see this as a ads aimed at kids at least thats how we would see this now a days and like most ads from the 50s and 60s this ad would never fly now. and because the tobacco companys will do anything to sell their product this is what the FDA did to help.

 

"Limit color and design of packaging and advertisements, including audio-visual advertisements.
Ban tobacco product sponsorship of sporting or entertainment events under the brand name of cigarettes or smokeless tobacco.
Ban free samples of cigarettes and brand-name non-tobacco promotional items."
http://www.fda.gov/TobaccoProducts/GuidanceComplianceRegulatoryInformation/ucm246129.htm

eoc week 2:Examples of Questionable Ethics

 

let me start with “We are given a voice, and we have to be responsible in how we use that voice” (textbook page # 13)  There is something these three ads have in common,and thats poor ethics. If you look closely at them its not hard to find whats ehticly wrong with these ads.For instince the first one, shows a woman bent over on the mans bended knee as if he is going to punish her and the line implines if he find out shes buying the wrong coffie she will be in big trouble.ok well that should have never been an ad let alone relesed to the public, hitting a women is not ok and to tell the public, this is what will happen if you dont buy the right coffie is crazy. In the second ad it shows the women sevinge her husband on her knees and the headline states show her its a mans world,as we all know its not a mans world and talking down to a woman is never the way to go so the fact that all of these poor ethical choices are all in one ad makes it worse.And for the theird one, need it be said that this ad has so many things wrong with it its really unbealiveable and needs no say on why this is unethical.but now a days "Advertising and ethics can coexist."(textbook page # 13)

 

 

week one boc: vw lemon

The Volkswagen bug, my not seem like much, but it’s because of this car that advertising is what it is today. William Bernbach was the brains behind the famous lemon ad. At the time Americans were skeptical about a German made car. However the lemon ad played on the cars strengths. The ad was a black and white picture of the Volkswagen bug with a bold faced caption that described the car as a “lemon”. This was bazaar for the dealer to call their own car a lemon; however this intrigued the reader to continue reading the ad. This entailed that the car had a small scratch on the glove box, telling the readers that Volkswagen would sell nothing less then perfect.