Analysis of Project in the Real World

" Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy. Formulating an idea necessitates research, analysis, interpretation, inference, and reflective and creative thinking."(textbook page # 20) After i asked people and explanined what i was doing to sell this product,many felt that i was going in a good derection with it. i also foud that older and younger age groups took to the ad. i bealeve this is because of a few things. first with todays economy i feel that lots of people have had a chance to follow what other people said thay should do when they were younger, so they never really had the chance to go for there dreams and do what they really wanted to, i also feel it gave them hope that nothing is to late and that they could still acheve there goal still even to this day."Formulating a concept necessitates analysis, interpretation, inference, and reflective thinking."(textbook page #74)  i think that younger people also took to the ad because mabye its a deam they have now and thats were they want to be when they grow up and get older. i think it sends a very important message to people of all age groups because now more then ever we need people to follow there dreams and be inavders of what and were they want to be,if not only for them then for every one that may not have a musical or artistic trait. this world is filled with so much hate and that we need art and music to show us ether how to deal with the hate we have are to lift your your hope to let you know that every thing will be alright and it will get better and what does it for me is my music it helps me thru what ever i need to get thru and i cant have that if there isnt any one to follow there dreams of having a muical creare and no one can do that with out hard work, determination and the right things to get the job done and Beats By Dre can help you make what ever musical dreams come true."a phase in the design process, examining all information unearthed in the orientation phase to best understand, assess, strategize, and move forward with the assignment."(textbook page #258)

Creative Content

"Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy."(textbook page #20)How we plan to handle are creative content is fairly simple because agian the name of are product holds a lot of power with it,so  because the products name already has a website were you can puches we needed to come up with an alternitive to it to first get the word out aboute are new aproce to things,to show peolpe what we are really about." Formulating an idea necessitates research, analysis, interpretation, inference, and reflective and creative thinking."(textbook page #20) And what we are really about is giving peolpe the key to unlock there dreams.so we wanted to not only come out with the comercals for is but also we want to get people talking about it on nblogs twitter and we plan to fuel that fire by sponcering concerts and showing other people that this is were you could be if you take what you do siriusly and take the time to invest in your self."Not only does the design serve to catch the viewer's attention with its atypical appearance, but its form and content are completely interdependent."(textbook page #20)

Promotion

"Implicit in each construct must be the following markers, which are indicators for effective promotion and potential growth."(textbook page #52)For the promotion of my product we will have create a comercal to show others what we already know and that is that Beats By Dre arent just for the rich and already famous, that its also for the up and coming. the ads that are out now show people that have already made it big in this world. well we want to show people that if they really want it that they need to start acting like there already there and start prepering for what they want." Consumer advertising and promotion are directed toward the general public."(textbook page #7) so if someone wants to be a music producer or a singer, anything to do with music they will need the right equitment to get there and thats were are product will come in. the product alredy does some of the work for us simply because of the name. the products name carrys a lot with it. the Beats By Dre name tells people that are headphones are top quality and light weight and amazing for music."Implementation: launch, promotion, updating, ongoing testing for usability"(textbook page #234)

The Big Idea

"Because big ideas reveal their potential in a flash, you can literally see everything fall into place."(textbook page #25)The big idea for are product and for the promotion of are product is that not only rich and famous people wear are product."When you create a big idea, you can see it literally leapfrogging, seemingly on its own, through the very media where you've placed your advertising."(textbook page #25) people that want to be in the positoin of a rich and famous people wear are product but are ads show that is you want to be there that its not easly won and is hard to do but if this is were you want to be we could and will help you get there with the help of are amazing, sleek product. We have an amazining sound quality and a great presence to are product that i s sure to make you feel like you already there and when you do finaly come back to reality youll realize that you almost there."Big ideas move brands beyond function to status and can make even nonessential service brands indispensable parts of our lives.Big ideas, like clouds and angels, exist and function on a higher plain."(textbook page #25)

Competitive analyses

"a phase in the design process, examining all information unearthed in the orientation phase to best understand, assess, strategize, and move forward with the assignment."(textboo page #238)Of course there are always people and other companys that are to compete aganst and the ones we would be competeing against are companys like Bose, Skullcandy and Sunnheiser. Out of all of these we happen to be the better known one and we are also the only one that mainly sells and advertises for there product. Because this is are compition we dont have to worry about price the cost of these are all in the 100 to 500 doller range." junior art directors should understand how the design process works at every level and stage."(textbook page #321)The problem with the competitors we have is that some of them also have a strong following. How we plan to fix that is we are going after a different age group and also with a different approce to how we are going to promote are self to our targeted age group."In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity. Not only does branding identify and distinguish, it builds equity (the value of the brand or group)."(textbook page #177)

name of product: slogan

"The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns; it also is called a claim, end line, slogan, or strap line."(textbook page #83)The name of the product is Beats By Dre.the products name carrys a lot of weights on its own simply because it has a very strong reputation of being of amazing quality having a pair myself i know first hand of this amazing quality.now as for the slogan i came up with it because of the targeted buyers we are trying to get to buy are product. we are trying to get young adults to take an interist, and as of right now with are bizzy econimy many young adults find it easyer just to lisen out of there earbuds, well that might be easy but we arent looking for the easy group here we are going after the go getters of this age group the ones that fight hard for there dream and the ones that will do anything to get were they long to be and follow there passion for the arts. so that is hoe i came up with the slogan: "Because Your Almost There." to encrage people to keep going after there dreams and make the a reality."a catchphrase that conveys the brand benefit or spirit and generally acts as an umbrella theme or strategy for a campaign or a series of campaigns; also called a claim, end line, strap line, or slogan."(textbook page #127)

week 7 eoc: final

the pitch

Ad opens with a young man at his DJ station and in front of a huge crowed and the crowed is pumped and loving it. After a while of his sick crazy beats and runs, out of no were he gets hit in the head with a backpack the back drop fades and we see that he is on the bus. And the ad will close with
Beats by dre " because your almost there."

Beats by Dre
To complete this pitch this ads is to show people that beats by dre arent just for people that are already in the music buisness but to show you that if thats were you want to be that beats by dre is were you start. every one has to start some were and we want people to know that we can help you get were you want to go but the ad also shows that getting were you want to go doesnt come easy it has to be hard fought and souly won with your determination and belife in your self as well as the eqitment to get you there."Once you've written a line or the body copy, it is highly advisable to test it by saying it aloud. Does it sound stiff? Or like an annoying salesperson trying to sell you something? It should sound like something you'd say in conversation with a friend."(textbook page #103)