Competitive analyses

"a phase in the design process, examining all information unearthed in the orientation phase to best understand, assess, strategize, and move forward with the assignment."(textboo page #238)Of course there are always people and other companys that are to compete aganst and the ones we would be competeing against are companys like Bose, Skullcandy and Sunnheiser. Out of all of these we happen to be the better known one and we are also the only one that mainly sells and advertises for there product. Because this is are compition we dont have to worry about price the cost of these are all in the 100 to 500 doller range." junior art directors should understand how the design process works at every level and stage."(textbook page #321)The problem with the competitors we have is that some of them also have a strong following. How we plan to fix that is we are going after a different age group and also with a different approce to how we are going to promote are self to our targeted age group."In an overcrowded, competitive marketplace, relevant and engaging branding can ensure efficacy for a quality product, service, group, individual, or commodity. Not only does branding identify and distinguish, it builds equity (the value of the brand or group)."(textbook page #177)