name of product: slogan

"The tagline is the catchphrase that conveys the brand or group's benefit or spirit and expresses an umbrella theme or strategy for a campaign or a series of campaigns; it also is called a claim, end line, slogan, or strap line."(textbook page #83)The name of the product is Beats By Dre.the products name carrys a lot of weights on its own simply because it has a very strong reputation of being of amazing quality having a pair myself i know first hand of this amazing quality.now as for the slogan i came up with it because of the targeted buyers we are trying to get to buy are product. we are trying to get young adults to take an interist, and as of right now with are bizzy econimy many young adults find it easyer just to lisen out of there earbuds, well that might be easy but we arent looking for the easy group here we are going after the go getters of this age group the ones that fight hard for there dream and the ones that will do anything to get were they long to be and follow there passion for the arts. so that is hoe i came up with the slogan: "Because Your Almost There." to encrage people to keep going after there dreams and make the a reality."a catchphrase that conveys the brand benefit or spirit and generally acts as an umbrella theme or strategy for a campaign or a series of campaigns; also called a claim, end line, strap line, or slogan."(textbook page #127)