Promotion

"Implicit in each construct must be the following markers, which are indicators for effective promotion and potential growth."(textbook page #52)For the promotion of my product we will have create a comercal to show others what we already know and that is that Beats By Dre arent just for the rich and already famous, that its also for the up and coming. the ads that are out now show people that have already made it big in this world. well we want to show people that if they really want it that they need to start acting like there already there and start prepering for what they want." Consumer advertising and promotion are directed toward the general public."(textbook page #7) so if someone wants to be a music producer or a singer, anything to do with music they will need the right equitment to get there and thats were are product will come in. the product alredy does some of the work for us simply because of the name. the products name carrys a lot with it. the Beats By Dre name tells people that are headphones are top quality and light weight and amazing for music."Implementation: launch, promotion, updating, ongoing testing for usability"(textbook page #234)